The paper Rethinking Veganism in the Digital Age. Innovating Methodology and Typology to Explore a Decade of Facebook Discourses is now published on Sociological Research Online, a journal of the British Sociological Association. The paper can be read on the journal website or, if you don’t have access, you can access and download the accepted version at this link.

In this paper we analyze 200,000 posts published on Facebook pages and groups mentioning veganism, articulating a typology of social media functions for veganism.

In addition, we develop a critical methodological reflection on the limitations and potential of “big data” for studying the phenomenon.