New ZeMKI Working Paper on Longitudinal Social Media Engagement
The publication titled “A Longitudinal Approach to the Analysis of Social Media Engagement” examines anger-driven climate-skeptic content during the 2021 German elections. It emphasizes longitudinal models over cross-sectional ones, revealing that anger boosts far-right message sharing while hindering environmentalist posts. Findings also caution against inflated estimates from cross-sectional analysis, stressing the value of longitudinal research for accurate political communication insights.